Live status of every task in the SEO action plan, with the measured state before work started and the result after.
Prepared for Mr Mateen · Prepared by Hassan Shahbaz
Baseline measured 27 August 2026 · Sections in scope: 2, 3, 4, 5, 7, 9, 11, 12, 13
Every figure below was read from the live site before any change was made. This is what the six month result gets measured against.
Full technical audit of assemblyvintage.com during September. The audit itself is complete, the fixes are what remains.
No baseline existed
358 products, 7 collections, 7 pages, 0 articles mapped. Full catalogue pulled and all 96 Murano products classified by type.
Bare category words. /collections/murano-lighting titled 'Lighting', /collections/lightning titled 'Lamps'. No location or category terms anywhere
Not yet recorded
Zero on all 7 collection pages. Product pages inconsistent, one at 323 chars, another empty
Not yet recorded
No H1 on any collection page. Homepage H1 exists but is empty
Not yet recorded
19 of 22 homepage images missing alt. Collection and product pages are clean
Not yet recorded
Not yet measured
Not yet recorded
Not yet crawled
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No redirect map exists
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/pages/lighting and /collections/murano-lighting both titled 'Lighting'
Not yet recorded
Not yet measured
Not yet recorded
Homepage 191KB HTML with 80 script tags. Field data not yet pulled
Not yet recorded
Not yet reviewed
Not yet recorded
Present and valid. Blog sitemap contains the blog index and no articles
Not yet recorded
Product schema present on product pages
Not yet recorded
Organization present. No LocalBusiness anywhere, so the Al Quoz showroom is invisible to local search
Not yet recorded
No BreadcrumbList on any template
Not yet recorded
Correct and self referencing on every page checked
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No links from products back to collections or designers
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The lighting collection sits on a URL spelt 'lightning'. Needs a redirect strategy, not a rename
Not yet recorded
Keep the premium tone, make the business legible to Google.
'Assembly Vintage Concept Store', 30 chars, no category or location terms
Not yet recorded
299 chars, truncates in results, reads as a keyword list
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H1 tag present but empty
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19 of 22 images have no alt attribute
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No text that states Dubai, vintage furniture, collectible design, Murano
Not yet recorded
Not yet mapped
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Eleven priority pages. Each needs an SEO introduction, live inventory, educational content, internal links and a sourcing CTA. Four map onto collections that already exist and need upgrading rather than creating.
Does not exist
Not yet recorded
/collections/seating exists, no H1, no meta description, title 'Seating'
Not yet recorded
/collections/lightning, misspelt URL, title 'Lamps'
Not yet recorded
/collections/murano-lighting exists but is titled 'Lighting' and has no H1
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
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Does not exist. /collections/tapestry is a different category
Not yet recorded
Does not exist
Not yet recorded
Split across /collections/artwork and /collections/decorative-objects
Not yet recorded
Ten permanent collector resources. Each needs a biography, important designs, why the work is collectible, available Assembly inventory and previously sold examples. Requires provenance input from Assembly, see Section 9.
Does not exist
Not yet recorded
Does not exist
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Does not exist. Products reference Eames but nothing links back
Not yet recorded
Does not exist
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Does not exist
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Does not exist
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Does not exist
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Does not exist
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Does not exist
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Does not exist
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The strongest opportunity on the site and the only one already proven by data. All 96 Murano products have been analysed and every page is specified to the field in the Murano build pack. Two changes to the plan came out of that analysis: there are zero Murano floor lamps and only two table lamps, while wall sconces (35 products) were missing from the plan entirely. Building is blocked on Shopify access.
Nearest is /collections/murano-lighting, titled 'Lighting', no H1, no meta description
Page fully specified: title, meta description, H1, opening copy, structure, internal links and schema all written. Ready to paste on Shopify access.
Does not exist
Specified. 47 products confirmed in the catalogue to populate it.
Does not exist. Catalogue analysis found only 2 Murano table lamps
Not yet recorded
Does not exist. Catalogue analysis found ZERO Murano floor lamps
Not yet recorded
Does not exist
Specified. 19 products confirmed.
Does not exist
Specified, including which technique sections link to which live products.
Does not exist
Specified. Depends on Assembly supplying detail photography of labels and markings.
Does not exist
Specified.
No product links to a Murano collection or guide. Also 95 of 96 have an empty product_type, so automated collections cannot be built
Not yet recorded
Does not exist. 35 products found in the catalogue, the second largest Murano segment and absent from the original plan
Specified in full.
Does not exist. 18 Mazzega pieces in the catalogue
Specified. Doubles as the first Section 5 designer page and the template for the other nine.
26 products titled 'wall scones'. 18 need no URL change, 8 have 'scone' in the handle and need a 301
Not yet recorded
95 of 96 have an empty product_type and almost no tags, which blocks automated collections, filtering and the Shopping feed
Not yet recorded
The plan requires original photography, markings, labels, restoration examples and pieces Assembly has actually handled. These are client side dependencies, not tasks Hassan can complete alone. Each one blocks Sections 4, 5 and 7.
Not yet granted
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Not yet supplied
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Not yet supplied
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Not yet scheduled
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Not yet supplied
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Not yet granted. Blocks every technical fix in Section 2
Not yet recorded
Every recurring Instagram subject should have a website destination to send people to.
No mapping exists
Not yet recorded
Posts link to the generic store
Not yet recorded
No designer pages to point at
Not yet recorded
Not yet reviewed
Not yet recorded
One page dashboard by the 5th of each month. The measurement layer already exists: GA4, Clarity and Search Console were installed during the paid media engagement.
Installed during the paid media engagement, not yet verified for SEO reporting
Not yet recorded
No organic baseline recorded
Not yet recorded
Not set up
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Not set up
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Not tracked. The click to WhatsApp conversion on Google is still unfinished
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Impossible today. Assembly closes sales offline and no showroom feedback loop exists
Not yet recorded
Due by 5 October 2026
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Understand where Google is giving competitors authority that Assembly does not yet have.
No competitor set defined
Not yet recorded
No baseline
Not yet recorded
Not tracked
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Not yet analysed
Not yet recorded
Realistic on designer and long tail terms. Head terms such as 'vintage furniture Dubai' are unlikely inside six months from this base
Blocked on provenance and photography input
Four are upgrades, seven are new builds
Capture the baseline before any changes ship, or the increase cannot be proven