Shopify access is held, so this is the order to actually do it in. Wave one carries no risk and needs nothing from Assembly.
Before state frozen 2026-08-27
| Page | Title today | H1 | Meta length |
|---|---|---|---|
| / | Assembly Vintage Concept Store | none | 299 |
| /collections/murano-lighting | Lighting – Assembly Vintage Concept Store | none | 0 |
| /collections/tapestry | Rugs – Assembly Vintage Concept Store | none | 0 |
| /collections/lightning | Lamps – Assembly Vintage Concept Store | none | 0 |
| /collections/seating | Seating – Assembly Vintage Concept Store | none | 0 |
| /products/pair-of-murano-wall-scones-63-transparent-quadriedri | Pair of Murano wall Scones – 63 transparent | Pair of Murano wall Scones – 6 | 211 |
Nothing here changes a URL, so nothing here can break a link or lose a ranking. All of it can be done today.
Products > (each of 26) > Title
Editing a product title in Shopify does NOT change its URL. The handle is a separate field under Search engine listing. So all 26 titles can be corrected today with zero redirect risk and nothing to prepare first. The 8 handles that also contain 'scone' are a separate, optional job listed in Wave 3.
Products > Collections > Murano Lighting > Search engine listing
Currently titled 'Lighting'. The word Murano does not appear in the title of the page holding 92 Murano products, and it has no meta description at all. Paste the title and description from the Murano build pack.
Online Store > Preferences > Homepage title and meta description
Replaces a 30 character title with no category or location, and a 299 character description that Google truncates and that currently contains the 'Wall Scones' misspelling on the most visited page of the site.
Products > Collections > each of 7 > Search engine listing
None of the seven collections has one. Google is writing its own snippet for every category page on the site.
Copy the right hand column. Editing the title does not alter the URL, so the third column only matters if you later choose to change the handles as well, which is wave three.
| Current title | Corrected title | URL |
|---|---|---|
| Pair of Murano wall Scones – 63 transparent quadriedri | Pair of Murano wall Sconces – 63 transparent quadriedri | 301 needed |
| Pair of vintage Murano wall scones – 41 transparent triedri -Arianna model | Pair of vintage Murano wall sconces – 41 transparent triedri -Arianna model | 301 needed |
| Pair of Murano Wall Scones – 41 transparent quadriedri -Elena model | Pair of Murano Wall Sconces – 41 transparent quadriedri -Elena model | 301 needed |
| Pair of Murano Transparent Felci Glass wall scones | Pair of Murano Transparent Felci Glass wall sconces | 301 needed |
| Pair of Murano Turquoise Felci Glass wall scones | Pair of Murano Turquoise Felci Glass wall sconces | 301 needed |
| Pair of Murano Amber Felci Glass wall scones | Pair of Murano Amber Felci Glass wall sconces | no URL change |
| Pair of Murano Pink Felci Glass wall scones | Pair of Murano Pink Felci Glass wall sconces | no URL change |
| Pair of Murano Poliedri Transparent wall scones | Pair of Murano Poliedri Transparent wall sconces | no URL change |
| Pair of Murano Poliedri Pink wall scones | Pair of Murano Poliedri Pink wall sconces | no URL change |
| Pair of Murano Poliedri Amethyst wall scones | Pair of Murano Poliedri Amethyst wall sconces | no URL change |
| Pair of Murano Poliedri White wall scones | Pair of Murano Poliedri White wall sconces | no URL change |
| Pair of Murano wall scones – 5 Blue glass tube | Pair of Murano wall sconces – 5 Blue glass tube | no URL change |
| Pair of Murano wall scones – 5 Marble Pink glass tube | Pair of Murano wall sconces – 5 Marble Pink glass tube | no URL change |
| Pair of Murano wall scones – 5 Transparent Pink glass tube | Pair of Murano wall sconces – 5 Transparent Pink glass tube | no URL change |
| Pair of Murano wall scones – 5 Transparent glass tube | Pair of Murano wall sconces – 5 Transparent glass tube | no URL change |
| Pair of Murano wall scones – 5 Pink glass tube | Pair of Murano wall sconces – 5 Pink glass tube | no URL change |
| Pair of Murano wall scones – 5 White glass tube | Pair of Murano wall sconces – 5 White glass tube | no URL change |
| Pair of glass petals drop wall scones – white lattimo | Pair of glass petals drop wall sconces – white lattimo | no URL change |
| Pair of Murano wall Scones – Mazzega – Pink glasses | Pair of Murano wall Sconces – Mazzega – Pink glasses | 301 needed |
| Pair of Murano wall Scones – Mazzega – Turquoise glasses | Pair of Murano wall Sconces – Mazzega – Turquoise glasses | 301 needed |
| Pair of Murano wall Scones – Mazzega – Red glasses | Pair of Murano wall Sconces – Mazzega – Red glasses | 301 needed |
| Pair of Murano glass wall scones – 6 alabaster White disks | Pair of Murano glass wall sconces – 6 alabaster White disks | no URL change |
| Pair of Murano glass wall scones – 6 alabaster Blue disks | Pair of Murano glass wall sconces – 6 alabaster Blue disks | no URL change |
| Pair of Murano glass wall scones – 6 alabaster Pink disks | Pair of Murano glass wall sconces – 6 alabaster Pink disks | no URL change |
| Pair of Murano glass wall scones – 6 alabaster Green disks | Pair of Murano glass wall sconces – 6 alabaster Green disks | no URL change |
| Pair of Murano glass wall scones – 6 alabaster Gold disks | Pair of Murano glass wall sconces – 6 alabaster Gold disks | no URL change |
Bigger effect, slightly more care. Duplicate the theme before editing code.
No collection page on the site has an H1. This is one template change that fixes all seven at once, and every new collection afterwards.
The homepage has an empty H1 and no content headings at all. Section 3 has the full hierarchy.
Adds the Al Quoz address and phone so the showroom is visible to local search. Every retail competitor has this. Needs opening hours and coordinates from Assembly before it goes in.
95 of 96 are empty. This is what lets the four new Murano collections build themselves instead of being hand curated forever.
All 357 say 'Assembly Vintage Concept Store'. Shopify sends vendor to Google as the brand attribute, so the whole Shopping feed is branded with the shop name instead of Knoll, Cassina or Mazzega.
Create every redirect in Online Store > Navigation > URL Redirects BEFORE editing the handle. Shopify does not create them automatically, and the old URL will 404 the moment the handle changes.
| From | To | Why |
|---|---|---|
| /collections/tapestry | /collections/vintage-persian-rugs | 65 Persian rugs on a URL that says tapestry |
| /collections/lightning | /collections/vintage-lighting | 37 lights on a URL that says lightning |
| /collections/artwork | /collections/art-and-objects | Merge, 28 products |
| /collections/decorative-objects | /collections/art-and-objects | Merge, 8 products |
Plus the 8 product handles containing "scone", listed in the table above. These are optional: the titles are already corrected in wave one, and the handles are invisible to customers.