Nine of the eleven proposed pages are supported by the catalogue. Four of them already exist under names nobody searches for.
Measured against all 357 products and all 7 live collections on 27 August 2026
Counts are products matching the category across title, description and tags. Four of the eleven map onto collections that already exist and need upgrading rather than building.
Top of the funnel page for the whole store. Does not exist today.
/collections/seating already holds 119 products, the largest collection on the site. Needs a title, H1 and copy, not a rebuild.
The single largest theme in the catalogue once Murano, Cassina, Poltronova, Artemide and Stilnovo are counted together.
Specified in the Murano build pack.
Specified in the Murano build pack.
Exists as /collections/tapestry. 63 of the 65 titles say Carpet, 51 say Persian, none say rug or tapestry.
Exists as /collections/lightning, misspelt, holding 37 products. The other 92 lighting pieces sit under Murano.
Split today across /collections/artwork (28) and /collections/decorative-objects (8). The plan is right to merge them.
A positioning page rather than an inventory page. Nothing in the catalogue uses the phrase, which is exactly why it needs writing.
36 products match on description but not one product title uses the term. Needs tagging before the page can be populated.
15 products, 3 in titles. Too thin, same problem as the weaker designer pages.
Murano Lighting and Murano Chandeliers are already specified in the Murano build pack.
Vintage Furniture Dubai | Collectible Design | Assembly VintageVintage and collectible design furniture in Dubai. Italian seating, Murano lighting, Persian rugs and mid-century pieces sourced internationally.Vintage Furniture in DubaiAssembly is a Dubai showroom for vintage and collectible design, sourced internationally and held in Al Quoz. The collection runs across seating, lighting, tables, Persian rugs, art and objects, with a particular depth in Italian design of the 1960s and 1970s and in original Murano glass. Every piece is a period original rather than a reproduction. Pieces can be viewed by appointment, and where something is not in stock the sourcing team can look for it.
Nothing on the site currently targets the primary search for the whole business. This page is the one that has to rank for 'vintage furniture Dubai', and it does not exist.
Vintage Seating & Designer Chairs Dubai | Assembly Vintage119 vintage chairs, sofas and armchairs in Dubai. Knoll, Cassina and Italian designs from the 1950s to the 1970s, shown in Al Quoz.Vintage Seating and Designer ChairsThe largest part of the Assembly collection, at one hundred and nineteen pieces. Lounge chairs, sofas, armchairs, stools and benches, weighted toward Italian and American production of the 1950s through the 1970s. Knoll and Cassina are both well represented. Condition and originality are described on each piece, and reupholstery can be discussed where a frame is sound but the covering is not.
119 products, currently titled 'Seating', with no H1 and no meta description. The largest collection on the site is also one of the least optimised.
Vintage Persian Rugs Dubai | Kerman & Tabriz | Assembly Vintage65 vintage Persian rugs in Dubai. Kerman, Tabriz and Turkish pieces in original colours, sourced internationally and shown in Al Quoz.Vintage Persian RugsSixty five vintage Persian rugs, predominantly Kerman and Tabriz, in original colourways from soft peach and butter yellow through to olive, lavender grey and deep blue. These are hand knotted period pieces, sized from runners to room rugs. Assembly sources them alongside the furniture so that a room can be put together in one place rather than assembled from three suppliers.
This is the costliest naming error on the site. Sixty five Persian rugs sit on a URL called 'tapestry'. A tapestry is a woven wall hanging, these are floor rugs, and 63 of the 65 titles say Carpet. Nobody searching for a Persian rug in Dubai will ever reach this page. Rugs are named in the homepage meta description as a core line.
Vintage Lighting Dubai | Italian & Murano Glass | Assembly VintageVintage lighting in Dubai: Murano glass chandeliers, sconces, table and ceiling lamps from Italian makers of the 1960s and 1970s.Vintage LightingAssembly's lighting runs from original Murano glass chandeliers and sconces through to Italian table and ceiling lamps by Artemide, Flos and Stilnovo. This page is the way into all of it. The Murano pieces, which make up the majority, have their own section with guides on technique and identification.
The lighting collection is currently on /collections/lightning. Lightning is weather. This page also needs to sit above Murano rather than beside it, because 92 of the site's 148 lighting products are Murano and the two are currently disconnected.
Italian Vintage Furniture Dubai | Assembly VintageItalian vintage furniture and lighting in Dubai. Cassina, Poltronova, Artemide, Stilnovo and original Murano glass from the 1960s and 1970s.Italian Vintage Furniture and LightingItalian design is the deepest theme in the collection, running to one hundred and forty nine pieces once furniture, lighting and glass are counted together. Cassina and Poltronova for seating, Artemide, Stilnovo and Flos for lighting, and the Murano houses for glass. The 1960s and 1970s are the centre of gravity, which is the period now driving most collector demand.
The largest coherent theme in the catalogue and one of the ten core searches, with no page behind it. It also gives the five designer pages a natural parent.
Vintage Art & Decorative Objects Dubai | Assembly VintageVintage art, sculpture, glass and decorative objects in Dubai. Original period pieces sourced internationally, shown in our Al Quoz showroom.Art and Decorative ObjectsThe smaller pieces that finish a room: sculpture, framed work, Empoli and Murano glass, mirrors and objects. Thirty six pieces currently, held across what were two separate collections and are better presented as one.
Eight products is too few to sustain /collections/decorative-objects as its own page. Merged with artwork it becomes a viable 36 product category, which is what the plan proposed.
Collectible Design in Dubai | Assembly VintageWhat collectible design means, how it differs from vintage furniture, and how to start a collection. Written from the Assembly showroom in Dubai.Collectible DesignCollectible design is the phrase for pieces bought for what they are rather than only for what they do: period originals with a known maker, a documented design and a limited surviving population. This page sets out what separates collectible design from general vintage furniture, what affects value, and how a collection is usually started.
'Collectible design Dubai' is one of the ten core searches and the phrase appears nowhere on the site. It is also the positioning the whole plan is built on, so it needs a page that states it plainly.
Mid-Century Modern Furniture Dubai | Assembly VintageMid-century modern furniture in Dubai. Original 1950s and 1960s seating, tables and lighting sourced internationally, shown in Al Quoz.Mid-Century Modern FurnitureMid-century modern covers roughly 1945 to 1970 and is the period most people mean when they say vintage design. Assembly holds pieces across seating, tables and lighting from these decades, including Knoll production and Italian work from the 1960s.
Two of the ten core searches are mid-century terms. 36 products match on description, but not one product title uses the phrase, so the collection cannot be built automatically until products are tagged. Tagging is the prerequisite, not the page.