The plan proposed ten designer pages. The catalogue supports five. This is what is behind each name, and the specifications for the ones worth building.
Measured against all 357 products on 27 August 2026
What is behind each name
Counts include the product title, description and tags. A designer page with one or two products behind it cannot rank, and sends the visitors it does attract to an empty shelf.
Mazzega
Deepest maker on the site. Rondini, Poliedri and tiered glass. Already specified in the Murano pack.
Build now 18 products Not in the original plan
Cassina
8 of the 16 name Cassina in the title. Enough to carry a page and support Le Corbusier licensing history.
Build now 16 products
Knoll
10 in the title. Platner, Saarinen and Bertoia pieces sit under this name.
Build now 15 products
Le Corbusier / Jeanneret / Perriand
9 across the three names, none in a title. Worth one combined page, not three.
Build now 9 products
Mario Bellini
4 products, 1 in a title. Buildable, and the plan's first-priority name.
Build now 4 products
Poltronova
3 products. Revisit when stock grows.
Defer 3 products
Charles & Ray Eames
Only 2 products. The name attracts search volume the inventory cannot satisfy.
Defer 2 products
Gae Aulenti
2 products, neither in a title.
Defer 2 products
Afra & Tobia Scarpa
1 product.
Defer 1 products
De Sede
No De Sede product in the catalogue.
Drop 0 products Zero inventory
Vico Magistretti
No Magistretti product in the catalogue.
Drop 0 products Zero inventory
The recommendation
Five pages, not tenBuild now: Mazzega (18), Cassina (16), Knoll (15), Le Corbusier / Jeanneret / Perriand (9) and Mario Bellini (4).
Defer: Poltronova, Eames, Gae Aulenti and Afra & Tobia Scarpa. One to three products each. Revisit when stock arrives.
Drop: De Sede and Vico Magistretti. Neither name appears anywhere in the catalogue.
Le Corbusier, Jeanneret and Perriand should be one page rather than three. They worked together, they are collected together, and splitting nine products across three pages produces three weak pages instead of one strong one.
The blocker under all of this
Vendor field
Every one of the 357 products has its vendor set to "Assembly Vintage Concept Store" or "assembly-vintage". Not one carries its actual maker.
Two consequences. First, designer collections cannot be built automatically, so all five pages would need manual curation and manual maintenance forever. Second, Shopify sends the vendor field to Google as the brand attribute, which means every product in the Merchant Center feed is branded "Assembly Vintage Concept Store" rather than Knoll, Cassina or Mazzega. That works against the catalogue approval work already done.
Setting vendor correctly on the 357 products is the single change that unlocks Section 5 and improves the Shopping feed at the same time.
Specifications for the four new pages
Mazzega is already specified in the Murano build pack and is the template these follow.
01
/collections/cassina
16 products
Title tag 50 charsVintage Cassina Furniture Dubai | Assembly Vintage
Meta description 140 charsOriginal vintage Cassina furniture in Dubai. Seating and tables from the Italian maker, sourced in Europe and shown in our Al Quoz showroom.
H1Vintage Cassina Furniture
Opening copy
Cassina is the most represented furniture house in the Assembly collection after Knoll, with sixteen pieces currently held. The Meda workshop is where a great deal of twentieth century Italian design was actually made, including licensed production of Le Corbusier, Jeanneret and Perriand. This page brings every Cassina piece Assembly holds into one place, with the history of the company and what to look for when buying vintage rather than current production.
Page structure
Short history of the Meda workshop
Grid of all 16 pieces
Licensed reissue versus period production, and why it matters to value
Previously sold Cassina examples once the archive is supplied
Sourcing enquiry block
Internal links
Across to Le Corbusier / Jeanneret / Perriand
Across to Mid-Century Modern once built
Into individual products
02
/collections/knoll
15 products
Title tag 48 charsVintage Knoll Furniture Dubai | Assembly Vintage
Meta description 136 charsOriginal vintage Knoll furniture in Dubai. Platner, Saarinen and Bertoia designs sourced internationally, shown in our Al Quoz showroom.
H1Vintage Knoll Furniture
Opening copy
Fifteen Knoll pieces, ten of which carry the name in the title. Knoll is the house that put Platner, Saarinen and Bertoia into production, so the name covers several of the most recognisable forms of the twentieth century. Assembly holds period pieces rather than current production, and this page explains the difference along with what is currently available.
Page structure
What Knoll is and the designers it produced
Grid of all 15 pieces
Period production versus current Knoll, and how to tell
Previously sold examples
Sourcing enquiry block
Internal links
Into Platner and Saarinen pieces
Across to Mid-Century Modern
Across to Collectible Design
03
/collections/le-corbusier-jeanneret-perriand
9 products
Title tag 59 charsLe Corbusier, Jeanneret & Perriand Dubai | Assembly Vintage
Meta description 133 charsVintage Le Corbusier, Pierre Jeanneret and Charlotte Perriand pieces in Dubai. Period production sourced in Europe, shown in Al Quoz.
H1Le Corbusier, Jeanneret and Perriand
Opening copy
The three names worked together and are collected together, so Assembly presents them on one page rather than three thin ones. Nine pieces are currently held. None of them carry the names in their product titles today, which is precisely why this page matters: the association exists in the inventory but is invisible to search.
Page structure
The collaboration and why the three are collected together
Grid of the 9 pieces
Cassina licensing and what it means for authenticity
Previously sold examples
Sourcing enquiry block
Internal links
Across to Cassina
Across to Collectible Design
Into individual products
04
/collections/mario-bellini
4 products
Title tag 56 charsVintage Mario Bellini Furniture Dubai | Assembly Vintage
Meta description 114 charsVintage Mario Bellini designs in Dubai. Period Italian pieces sourced in Europe and shown in our Al Quoz showroom.
H1Vintage Mario Bellini Designs
Opening copy
Four Bellini pieces are currently held. The plan named Bellini first and the inventory supports a page, though a modest one. It is worth building now because the name is searched by collectors and because the page can grow as stock arrives rather than being created later from nothing.
Page structure
Bellini in brief and the work that matters
Grid of the 4 pieces
What to look for
Sourcing enquiry block, weighted more heavily given thin stock