The ten commercial searches the business actually wants, with Google's own average position for each. Captured 14 October 2026, over 12 July to 11 October 2026, 3 months.
Ordered by how many people saw us. A high position with no clicks is a snippet problem, not a ranking problem, and the two need different fixes.
The primary commercial search for the business. A dedicated page was published 14 Oct; before that the homepage was absorbing it.
Page one, 276 impressions, zero clicks. The snippet is not earning the click.
Bottom of page one. Adjacent to the main term and worth a mention in copy.
Assembly holds 41 wall sconces and has a collection page for them, yet sits on page three.
Page two. The new Vintage Floor Lamps collection is the natural target.
Page one, no clicks.
The national variant of the main term.
Singular variant, page three.
Page three. A dedicated collection was created 14 Oct, 22 products.
Page one on the single most defensible category Assembly has.
Not core searches, but each one says something.
The largest impression source on the whole site and a 0.1% click rate. Page one but not winning the click.