Three fields, a heading structure that does not currently exist, and the schema that makes the Al Quoz showroom visible to local search. The premium tone stays exactly as it is.
Measured against the live homepage on 27 August 2026
Vintage Furniture & Collectible Design Dubai | AssemblyAssembly Vintage Concept Store30 characters, no category and no location. Every competitor names both. This is the single highest leverage field on the site.
Assembly is a Dubai showroom for vintage furniture and collectible design: Italian seating, original Murano lighting, Persian rugs and mid-century pieces.Assembly Vintage Dubai offers mid-century modern furniture, iconic designer chairs, Italian and Scandinavian vintage pieces, Murano chandeliers and Wall Scones, retro lighting, and unique collectible furniture. We also source rare Persian and Turkish rugs for timeless interiors. Shipping Worldwide.299 characters, so Google truncates roughly half of it. It also contains the 'Wall Scones' misspelling, which is currently being served on the most visited page of the site.
Vintage Furniture and Collectible Design in DubaiPresent in the markup but completely emptyThe homepage has no H1 text and no content H2s at all. The only headings on the page are 'Your cart' and 'Your cart is currently empty' from the cart drawer.
The page needs a spine. This is the proposed hierarchy against what exists now.
| Level | Proposed heading | Today |
|---|---|---|
| H1 | Vintage Furniture and Collectible Design in Dubai | Currently empty |
| H2 | Stories woven into every piece | Exists as styled text, not a heading tag |
| H2 | Browse the collection | Does not exist |
| H2 | Original Murano glass | Does not exist. 92 products with no route from the homepage |
| H2 | Vintage Persian rugs | Does not exist |
| H2 | Designers and makers | Does not exist |
| H2 | Sourcing: what we cannot find, we look for | Exists as a nav link only |
| H2 | Visit the showroom in Al Quoz | Does not exist. Address is only on the contact page |
The existing writing is good and it stays. Two blocks are kept almost as they are, promoted into real headings. Four are new, and they exist mainly to give the page something to say about the categories that carry the most stock.
A collection of stories and memories, thoughtfully curated in one place. Each piece tells a tale, connecting you to the past and enriching your present.
Nestled in the heart of Dubai, Assembly is a showroom for connoisseurs of vintage artistry and exceptional craftsmanship. We curate a distinctive collection of vintage furniture, collectible design, original Murano lighting and Persian rugs, each piece handpicked from esteemed auctions and trusted collectors worldwide.
Seating, lighting, tables, rugs, art and objects. Around three hundred and fifty pieces are in the showroom at any time, weighted toward Italian design of the 1960s and 1970s. Everything is a period original rather than a reproduction.
Assembly holds one of the deepest collections of vintage Murano glass lighting in the region: chandeliers, wall sconces and tiered tube designs, many by Mazzega, in Poliedri, Felci, alabaster and rondini glass. Every piece is a period original, and each can be seen in person before you buy.
Hand knotted Kerman and Tabriz rugs in original colourways, sized from runners to room rugs. Sourced alongside the furniture so a room can be put together in one place.
Warehouse 9, 9 24A Street, Al Quoz, Dubai. Pieces can be viewed by appointment, and our team can advise on scale, condition and installation before you commit.
That takes the homepage from 313 words to roughly 550. Still far below the retailers, but the objective is not to match ebarza on volume. It is to state plainly what Assembly sells, where it is, and what makes a piece worth buying.
The homepage is the strongest page on any site. Right now it passes almost nothing to the categories that matter.
| Should link to | Size | Today |
|---|---|---|
| Vintage Furniture Dubai | New top level page | Does not exist yet |
| Vintage Seating | 119 products | Linked, as 'Seating' |
| Murano Lighting | 92 products | NOT LINKED from the homepage at all |
| Vintage Persian Rugs | 65 products | Linked, as 'Rugs', pointing at /collections/tapestry |
| Vintage Lighting | 37 products | Linked, as 'Lamps', pointing at /collections/lightning |
| Italian Vintage Furniture | 149 products | Does not exist yet |
| Art & Objects | 36 products | Linked as two separate collections |
| Designer pages | 5 planned | Do not exist yet |
FurnitureStore is a LocalBusiness subtype, which is what every retail competitor runs and Assembly does not. Address and phone are taken from the live contact page. Three values still need supplying, marked ADD.
{
"@context": "https://schema.org",
"@type": "FurnitureStore",
"name": "Assembly Vintage Concept Store",
"url": "https://assemblyvintage.com",
"logo": "https://assemblyvintage.com/cdn/shop/files/assembly-logo.svg",
"image": "https://assemblyvintage.com/cdn/shop/files/assembly-logo.svg",
"description": "Dubai showroom for vintage furniture and collectible design, including original Murano glass lighting and vintage Persian rugs.",
"telephone": "+971 54 340 4142",
"address": {
"@type": "PostalAddress",
"streetAddress": "Warehouse 9, 9 24A Street, Al Quoz",
"addressLocality": "Dubai",
"addressCountry": "AE"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "ADD",
"longitude": "ADD"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "ADD",
"closes": "ADD"
}
],
"sameAs": [
"https://www.instagram.com/assembly.vintagestore/",
"https://www.facebook.com/assembly.vintagestore"
]
}