Live status of every task in the SEO action plan, with the measured state before work started and the result after.
Prepared for Mr Mateen · Prepared by Hassan Shahbaz
Baseline measured 27 August 2026 · Sections in scope: 2, 3, 4, 5, 7, 9, 11, 12, 13
Every figure below was read from the live site before any change was made. This is what the six month result gets measured against.
Full technical audit of assemblyvintage.com during September. The audit itself is complete, the fixes are what remains.
No baseline existed
358 products, 7 collections, 7 pages, 0 articles mapped and recorded
Bare category words. /collections/murano-lighting titled 'Lighting', /collections/lightning titled 'Lamps'. No location or category terms anywhere
Not yet recorded
Zero on all 7 collection pages. Product pages inconsistent, one at 323 chars, another empty
Not yet recorded
No H1 on any collection page. Homepage H1 exists but is empty
Not yet recorded
19 of 22 homepage images missing alt. Collection and product pages are clean
Not yet recorded
Not yet measured
Not yet recorded
Not yet crawled
Not yet recorded
No redirect map exists
Not yet recorded
/pages/lighting and /collections/murano-lighting both titled 'Lighting'
Not yet recorded
Not yet measured
Not yet recorded
Homepage 191KB HTML with 80 script tags. Field data not yet pulled
Not yet recorded
Not yet reviewed
Not yet recorded
Present and valid. Blog sitemap contains the blog index and no articles
Not yet recorded
Product schema present on product pages
Not yet recorded
Organization present. No LocalBusiness anywhere, so the Al Quoz showroom is invisible to local search
Not yet recorded
No BreadcrumbList on any template
Not yet recorded
Correct and self referencing on every page checked
Not yet recorded
No links from products back to collections or designers
Not yet recorded
The lighting collection sits on a URL spelt 'lightning'. Needs a redirect strategy, not a rename
Not yet recorded
Keep the premium tone, make the business legible to Google.
'Assembly Vintage Concept Store', 30 chars, no category or location terms
Not yet recorded
299 chars, truncates in results, reads as a keyword list
Not yet recorded
H1 tag present but empty
Not yet recorded
19 of 22 images have no alt attribute
Not yet recorded
No text that states Dubai, vintage furniture, collectible design, Murano
Not yet recorded
Not yet mapped
Not yet recorded
Eleven priority pages. Each needs an SEO introduction, live inventory, educational content, internal links and a sourcing CTA. Four map onto collections that already exist and need upgrading rather than creating.
Does not exist
Not yet recorded
/collections/seating exists, no H1, no meta description, title 'Seating'
Not yet recorded
/collections/lightning, misspelt URL, title 'Lamps'
Not yet recorded
/collections/murano-lighting exists but is titled 'Lighting' and has no H1
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist. /collections/tapestry is a different category
Not yet recorded
Does not exist
Not yet recorded
Split across /collections/artwork and /collections/decorative-objects
Not yet recorded
Ten permanent collector resources. Each needs a biography, important designs, why the work is collectible, available Assembly inventory and previously sold examples. Requires provenance input from Assembly, see Section 9.
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist. Products reference Eames but nothing links back
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
The strongest opportunity on the site and the only one already proven by data. Clarity ranked Murano Lighting the top collection at 2,579 sessions, the Green Petals chandelier drew 622 on its own, and the cheapest Meta leads all came from Murano creative. There are 86 Murano products behind a single page whose title does not contain the word Murano.
Nearest is /collections/murano-lighting, titled 'Lighting', no H1, no meta description
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
Does not exist
Not yet recorded
No product links back to a Murano page
Not yet recorded
The plan requires original photography, markings, labels, restoration examples and pieces Assembly has actually handled. These are client side dependencies, not tasks Hassan can complete alone. Each one blocks Sections 4, 5 and 7.
Not yet granted
Not yet recorded
Not yet supplied
Not yet recorded
Not yet supplied
Not yet recorded
Not yet scheduled
Not yet recorded
Not yet supplied
Not yet recorded
Not yet granted. Blocks every technical fix in Section 2
Not yet recorded
Every recurring Instagram subject should have a website destination to send people to.
No mapping exists
Not yet recorded
Posts link to the generic store
Not yet recorded
No designer pages to point at
Not yet recorded
Not yet reviewed
Not yet recorded
One page dashboard by the 5th of each month. The measurement layer already exists: GA4, Clarity and Search Console were installed during the paid media engagement.
Installed during the paid media engagement, not yet verified for SEO reporting
Not yet recorded
No organic baseline recorded
Not yet recorded
Not set up
Not yet recorded
Not set up
Not yet recorded
Not tracked. The click to WhatsApp conversion on Google is still unfinished
Not yet recorded
Impossible today. Assembly closes sales offline and no showroom feedback loop exists
Not yet recorded
Due by 5 October 2026
Not yet recorded
Understand where Google is giving competitors authority that Assembly does not yet have.
No competitor set defined
Not yet recorded
No baseline
Not yet recorded
Not tracked
Not yet recorded
Not yet analysed
Not yet recorded
Realistic on designer and long tail terms. Head terms such as 'vintage furniture Dubai' are unlikely inside six months from this base
Blocked on provenance and photography input
Four are upgrades, seven are new builds
Capture the baseline before any changes ship, or the increase cannot be proven